Logo Bangers

Journey Mapping | Xinsighters Q&A

  • 27 Jul 2022
  • Online

Welcome to the XInsighters’s online discussion series!

We are a coffee chat-focused group looking to share knowledge and network about all things Behavioral Science and User Experience Research. Every other week, we get together to discuss challenges, frustrations, and strategies around a particular aspect of the trade.

Topic: Journey Mapping
 21st July 2022
Time: 7:00 pm – 8:00 pm CET
Timezone: Europe/Stockholm
Where: Virtual Google Hangout  

Have you ever been at a loss as to how to ask certain questions? Have you ever frozen up when the discussion derailed? Let’s chat about some of the challenges we’ve run into and how we can overcome them by sharing our experiences!

We’ll start with a round of introductions, followed by an open floor discussion. No pressure to share – feel free to contribute or just listen in.

See you there!

Anna Loparev & Jasmine Moradi

frequently asked questions

1. What is a customer journey map?

2. How many customer-journey maps do I need?

3. Do I need a customer-journey map for every persona or customer segment?

4. How can I convince stakeholders that journey mapping is a valuable use of resources?

5. Who should be involved in the customer-journey process?

6. How much time should I spend on creating a customer-journey map?

7. What information and research are required to create a customer journey map?

8. Should customer-journey maps be used for evaluating current-state experiences or designing ideal-state experiences?

9. How do I use the journey map once it’s created?

10. What are the mistakes to be avoided when creating a customer journey map?

11. How to evaluate the effectiveness of a customer journey map?

  • Time : 19:00 - 20:00 (Europe/Stockholm)