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This podcast's description is rather short, simply stating that Kate and Laura drink and fight about what is wrong with user experience design.
This podcast’s description is rather short, simply stating that Kate and Laura drink and fight about what is wrong with user experience design.
My name is Jasmine, and I am fascinated by the power of emotional marketing, branding, e-commerce, and technology. My expertise is through Behavioral Science and UX Research to identify what makes customers tick! I drive Insights from Consumer Research to unveil the real connections between consumers' hearts, minds & behavior, and product needs.
UX LEAD SKILLS & RESPONSIBILITIES
- Managing, mentoring, inspiring, and developing a team of UX Researchers.
- Evolving the research practice, establishing new processes and best practices, from research and discovery to execution and iteration.
- Identifying gaps in the end-to-end experience.
- Acting as a hub to communicate with stakeholders. Identifying and introducing new research methodologies and tools.
- Helping companies prioritize their research activities ensuring high-quality deliverables.
- Building a research capability and research repository Balancing business priorities
- Transferring ideas to a diverse audience from senior management to product owners, to product engineers and constructively integrating feedback.
- Championing a User-Centered Culture, Design Thinking, Lean UX, and Agile Methodologies across departments to help teams take a more evidence-based approach.
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