Understanding Your Users – A Practical Guide to User Research Methods

You'll learn about many distinct user research methods and also pre-and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product development teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way.

This new and completely updated edition is a comprehensive, easy-to-read, “how-to” guide on user research methods. You’ll learn about many distinct user research methods and also pre-and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product development teams/customers, and getting your results incorporated into the product. For each method, you’ll understand how to prepare for and conduct the activity, as well as analyze and present the data – all in a practical and hands-on way.

Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users’ needs, or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand-new case studies from leaders in industry and academia that demonstrate each method in action.

This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you’ll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products.

By Kathy Baxter, Catherine Courage & Kelly Caine

File Type: www
Categories: Book, UX Research
Author: Catherine Courage, Kathy Baxter, Kelly Caine
Understanding Your Users- A Practical Guide to User Research Methods
Jasmine Moradi
WRITTEN BY

Jasmine Moradi

My name is Jasmine, and I am fascinated by the power of emotional marketing, branding, e-commerce, and technology. My expertise is through Behavioral Science and UX Research to identify what makes customers tick! I drive Insights from Consumer Research to unveil the real connections between consumers' hearts, minds & behavior, and product needs.

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