Think Like a UX Researcher

 You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results, and build a career in UX. The book will help you take a more strategic view of product design, so you can focus on optimizing the user’s experience. 

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results, and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts, and Marketing Managers will find tools, inspiration, and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Key Features

  • A dive-in-anywhere book that offers practical advice and topical examples.
  • Thought triggers, exercises, and scenarios to test your knowledge of UX research.
  • Workshop ideas to build a development team’s UX maturity.
  • War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

By David Travis and Philip Hodgson

File Type: pdf
Categories: Book, UX Research
Author: David Travis, Philip Hodgson
Think Like a UX Researcher
Jasmine Moradi
WRITTEN BY

Jasmine Moradi

My name is Jasmine, and I am fascinated by the power of emotional marketing, branding, e-commerce, and technology. My expertise is through Behavioral Science and UX Research to identify what makes customers tick! I drive Insights from Consumer Research to unveil the real connections between consumers' hearts, minds & behavior, and product needs.

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