Research Design: Quantitative, Qualitative, Mixed Methods

This user-friendly book provides a step-by-step guide to using the five major approaches to research design: quantitative, qualitative, mixed methods, arts-based, and community-based participatory research.

This user-friendly book provides a step-by-step guide to using the five major approaches to research design: quantitative, qualitative, mixed methods, arts-based, and community-based participatory research. Chapters on each approach follow a unique format–they present a template for a research proposal and explain in detail how to conceptualize and fill in every section. Terminology commonly used within each approach is identified, and key moments of ethical decision making are flagged. Interdisciplinary research examples draw on current events and social justice topics. Unique coverage includes hot topics: replication studies and data sharing, tailoring proposals to different audiences, and more. The book also includes a general introduction to social research; an in-depth, practical discussion of ethics; and a chapter on how to begin a research study, from planning a topic to developing a research question via a literature review.

By Patricia Leavy

File Type: pdf
Categories: Book, UX Research
Author: Patricia Leavy
Research Design- Quantitative, Qualitative, Mixed Methods
Jasmine Moradi
WRITTEN BY

Jasmine Moradi

My name is Jasmine, and I am fascinated by the power of emotional marketing, branding, e-commerce, and technology. My expertise is through Behavioral Science and UX Research to identify what makes customers tick! I drive Insights from Consumer Research to unveil the real connections between consumers' hearts, minds & behavior, and product needs.

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