A Pocket Guide to Interviewing for Research

Interviewing is both a privilege and an opportunity - a chance to garner the insight of others for the design process. Yet we often lack confidence in our ability to interview well, worry about finding the right people, or making a case for the research in the first place.

Interviewing is both a privilege and an opportunity – a chance to garner the insight of others for the design process. Yet we often lack confidence in our ability to interview well, worry about finding the right people, or making a case for the research in the first place. More than this, interviewing at its worst can too easily become dislocated from the broader design process.

In this book, Andrew Travers explains how to talk to users and stakeholders in the design process. He’ll demystify the process of interviewing and help you use that research to drive design decisions.

By Andrew Travers

File Type: pdf
Categories: Book, UX Research
Author: Andrew Travers
Interviewing for research- a pocket guide to design research
Jasmine Moradi
WRITTEN BY

Jasmine Moradi

My name is Jasmine, and I am fascinated by the power of emotional marketing, branding, e-commerce, and technology. My expertise is through Behavioral Science and UX Research to identify what makes customers tick! I drive Insights from Consumer Research to unveil the real connections between consumers' hearts, minds & behavior, and product needs.

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